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Managerial Economics, by Ivan Png, Dale Lehman
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Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field.
- Written for managers rather than economists
- Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions
- New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
- Uses mathematics only where necessary
- Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
- A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors
- Sales Rank: #1423208 in Books
- Brand: Wiley-Blackwell
- Published on: 2007-03-05
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x 1.10" w x 6.80" l, 1.79 pounds
- Binding: Paperback
- 496 pages
- Used Book in Good Condition
Review
“The text is well written and accessible. The case studies are fantastic—so often authors oversell the examples, but they are just right in this book. They are treated as illustrations rather than evidence. The introductory examples in each chapter are outstanding.”
Kenneth Corts, Rotman School of Management, University of Toronto
“The level is exactly right for my MBA and P-MBA students. I think it is very important, at the MBA level, to have context-specific questions and Png and Lehman have met this test. The case studies are an extremely valuable component of the book.”
Brian Kench, John H. Sykes College of Business, University of Tampa
“We recommend this text because it provides high-quality exposition of complex topics using numerous relevant and informative case examples. It continues to be well organized and excellently explained.”
Edward Jones, Management School and Economics, University of Edinburgh
From the Back Cover
This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor.
- Written for managers rather than economists
- New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
- Uses mathematics only where necessary
- Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
- A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors
About the Author
Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985–96) and the Hong Kong University of Science & Technology (1993–6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Management Science, and elsewhere.
Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of The Telecommunications Act of 1996: The “Costs" of Managed Competition (2000).
Most helpful customer reviews
4 of 6 people found the following review helpful.
If you were ask to choose 1 book for your business desk?
By Financial analyst and MBA student
Let's say that you are not an economist, you are just a business man as I am, when you are ask about microecomics maybe you can still recall something from the university days... but what if you are ask about a soundly pricing policy? usage of elasticities? cost curves? marginal cost/revenues? Do you still feel comfortable with what you recall from university? Maybe not, like me. If you are wondering about having a single book of microeconomics, this book is the one you are looking for (it is also great for MBAs).
2 of 3 people found the following review helpful.
Using this text in an undergraduate course.
By A Customer
I have used this book on several times, teaching an undergraduate managerial econ. course with 25-35 students. The overall reaction was good, most students understood the contents and felt that the text concentrated on usable tools, not just abstract economic models. The book may need supplementation for some types of students, something that allows them to do their own empirical or quasi empirical applicatons of some of the tools (e.g., a demand study using Excel).
0 of 0 people found the following review helpful.
I did not purchase this book, while I was ...
By Barbara L Allen
I did not purchase this book, while I was in the class. I purchased it, due to the price. The book will become part of my Library, it will be used for research, and further understanding of it's concepts.
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